Steel Management Group
Steel and Construction
Steel Management Group is a comprehensive, full-service construction management firm that provides a wide range of services, including project management, facilities management, and construction consulting.
Our innovative and creative vision was to take this established brand and enhance its identity, providing it with clearer direction to effectively stand out among the many other construction services available in the industry today.
Project Role: Brand Strategy, Creative Direction
Brand Rational
The new Steel Management Group branding language is inspired by Steel as a material. SMG much like the metal is resilient and strong under pressure, yet flexible and tensile enough to quickly pivot and adapt as needed. Like it’s founder, SMG is not afraid to be bold and lead teams to great accomplishments.
The updated logo and brand style clearly illustrates that the brand can maintain an elegant aesthetic while also embodying modernity and strength simultaneously. This balance between sophistication and contemporary design showcases the brand's commitment to progress and innovation.
