Rush
Sportswear
Introducing Rush Sportswear, a cutting-edge sportswear brand dedicated to enhancing your athletic performance and style.
Our innovative designs blend advanced technology with premium materials, ensuring optimal comfort and durability. From high-performance activewear to stylish athleisure pieces, Rush has you covered from gym sessions to casual weekends. Elevate your fitness game with Rush and experience the perfect fusion of fashion and function.
Project background
The challenge for this project was to thoughtfully design a sportswear brand that felt fresh and current with the ever-evolving sports market while also considering and brainstorming the various products that would seamlessly fit with the brand's overall identity and vision as well.
The Products
Once the brand look and feel was firmly established, I began the process of designing a range of products, including a specialized weight lifting shoe and an innovative kettlebell exercise system.
