Wentworth Accelerate
Future of Aging
“From housing to transportation, the rapid rise of aging populations is impacting the future of societies around the globe. As these populations continue to grow older, the Future of Aging ThinkTank serves as an interdisciplinary forum for rethinking and evolving our notions of what it means to age so that all people have the opportunity to imagine how older adults can continue to benefit and make positive contributions to their communities during the later stages of their lives.”
What is a think tank?
A ThinkTank is a design conference that is hosted yearly to bring industry professionals together
to design for the future (hypothetical situation). ThinkTanks often start with the bigger picture and when we bring people together we use Design Thinking Methodology to design a future solution that can think solve the problem (hypothetical situation).
For this project I worked in a team of 4, but I was the Art Director for all of the graphics created and in charge for the brand image for the Future of Aging ThinkTank. These Images below were early concepts that were presented to show how we wanted to represent all ages as being interconnected because we all eventually grow up.
Overall we went with a modern logo design with pure typography. We wanted to use the glasses as a design asset. We believed the glasses were used as a way to connect people of all ages young and old because people are coming together to design though multiple lenses.
